“48-Hour Start-Up: From Idea to Launch in 1 Weekend” by Fraser Doherty MBE is a practical and inspiring guide for aspiring entrepreneurs who want to bring their business ideas to life quickly. Drawing from his own experience as the founder of SuperJam and co-founder of Beer52, Fraser shows how anyone can turn an idea into a real business in just 48 hours. The book provides a step-by-step process, including idea generation, product development, branding, and launching—all packed with real-world tips and motivation to help readers overcome procrastination and start building something meaningful, fast.