Binding : Hardcover
Publisher : Random House India
Edition : 18th (2016)
Pages : 322
Language : English
ISBN-13 : 9788184002058

Synopsis:
Jugaad Innovation is a must read for all MNC executives who have a long-term vision to be successful in India. Targeting loca resource opportunities and being ingeniously innovative, jugaad enables local success, and in many ways, also helps fortify globa markets. If one succeeds in emerging markets such as India, you can be successful anywhere in the world; and to succeed in India you need jugaad!'