Branded, new, never used. it's packed so u n even gift to sombody. its was in a glittery bag n so the image looks Al dusty but it's glitter not dust. it's fragrance is awsome n sweet. I liked it but I hv kept 2-3 more perfumes on sell n I am using 3 for self apart frm these. i hv to declutter so new ones I want to sell first.