This is a lip crayon. The brand is Plum. It has been swatched 1-2 times, otherwise brand new. It is very very smooth and stays for a very long time. It is matte. It is in a reddish-brown rusty shade. The shade number is 126, it is called "dear fiery". The shade will suit almost all skin tones but will look specially gorgeous on medium to dark (brown) skin tones. It is very beautiful and worth it.