Sugr is a brand for girls who are not followers of trends, instead they use their distinctive nature of curiosity to discover something new. They define their own path with everything that they do! Sugr is constantly redefining the idea of a free-spirited and fashionable lifestyle that's reflected in a range of stylish products. The brand mirrors a combination of explorer and Jester as the brand personality. Beyond being just an apparel brand, Sugr is a discovery of a lifestyle which explores the global aspiration of the modern-day girl