Social Psychology, 14e, focuses on the social world which has changed in recent years under technological advancements. These changes have important implications on how we think about ourselves and other people.

Social psychology is the branch of psychology that studies all aspects of our behavior with and toward others, our feelings and thoughts about them, and the relationships we develop with them. The central message of social psychology as a field, and for any book that seeks to represent it is: keep up with the technological changes in terms of their implications for social life, and this is precisely what has been done in this edition. While adapting this title for Indian readers, the main concern has been to address the sociocultural aspects of the Indian social world.